which of the following statements is true of persuasive promotion?

business-communications; 0 Answers. It sells its, merchandise to retailers for them to handle. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. a. A. Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. Share your own to gain free Course Hero access. 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? D . C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Persuasive advertising can increase brand loyalty. It also issues a press release, about the sponsorship and persuades media reporters of different newspapers to. 54) Which of the following statements is true of the two-step approach to mass communications? b. a. c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. B. 58. Ask your own questions or browse existing Q&A threads. Sales promotion is a type of direct marketing. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? asked May 22, 2016 in Business by Kelci. 32. It includes goods such as large or expensive machines and mainframe computers. 1) Web 1.0 ended with the "bursting of the dot-com bubble." A)Evoking negative emotions reduces audience involvement. a. A Persuasive texts use strong adjectives. In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. 5. Public relations cannot effectively be used with sales promotions. C. People tune out repetitious messages, so they quickly lose effectiveness. Persuasive advertising can increase brand loyalty. Which of the following statements is true? Which of the following statements is true of persuasive promotion? Science- Earth and its History Message flexibility is greatest with advertising c. The message flow is C. Persuasive texts use words that trigger emotions. print it. a. introduction stage b. growth stage c. maturity stage d. decline stage. A. It is designed to stimulate a purchase or an action. A. b. d. Which of the following statements is true of persuasive messages? a. A)Sales promotion is a deceleration tool. Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. Which of the following statements is true of consumer promotions? Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. A. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. d. Which of the following statements is true? encouraging new entry into the industry. It is used to keep the product and brand name in the public's mind. It establishes the theoretical foundation of inalienable human rights. Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? MGMT 753. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. Course Hero is not sponsored or endorsed by any college or university. growth stage. c. Certain promotional tools are more effective at certain stages of the AIDA model. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Find answers and explanations to over 1.2 million textbook exercises. It is used to keep the product and brand name in the public’s mind. University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. King's Crown is generating…. Which of the following statements is true of the factors that affect an advertising budget? decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. A : It does not use advertising. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Satisfaction guaranteed! Which of the following statements is true of persuasive promotion? Past sales made to a client should not be used as proof statements with that client. People tune out repetitious messages, so they quickly lose effectiveness. A)They are the most visible of all business activities. Advertising is most effective at the purchase stage of the AIDA model. (b) There are n number of trials. Which of the following statements is true of persuasive messages? False. It is designed to stimulate a purchase or an action. a. Fiction and nonfiction can have a persuasive purpose. encouraging new entry into the industry. Which of the following is an essential element of persuasive messages? Which of the following is a difference between social media and personal selling? Which of the following statements about sales promotion is true? asked Sep 14 in Business by szata. b. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of informative promotion? Which of the following statements is true of persuasive promotion? C) They are intangible and can only be acquired over time. 0 votes. Which of the following statements is true of positive emotions? mouth advertising. 19. D. Which of the following statements is true of persuasive promotion? Which of the following statements about product benefits is true? 12 When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve a high brand awareness among its large number of potential consumers because the product was low-tech and fairly easily imitated. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. An effective message will reach all audiences, regardless of background. A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. The AIDA model explains why public relations is the most important element in the pro-motional mix. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. ich of the following statements is NOT true about persuasive texts? Persuasive advertising can be important in encouraging new entry into the industry. a. 16. 3. a. Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. Excessive advertising can decrease brand loyalty. Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. It is designed to stimulate a purchase or an action. Which of the following statements is true of buying decisions? B. Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Which of the following statements is true of persuasive promotion? A) It is mostly used by large businesses. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. 0 votes. Unit 4 Exam.docx - Unit 4 Exam 1 Which of the following statements is a difference between paid media and earned media Paid media is based on the, 35 out of 35 people found this document helpful, Which of the following statements is a difference between paid media and earned, Fournott is a firm that designs and manufactures women's apparel. AIDA concept 5. b. Which of the following statements concerning audit evidence is true? What will be an ideal response? Which of the following statements is true of persuasive messages? It meets the needs of a target market. A. Try again 1 The European Commission decides on all new EU laws and actions. a. D)Sales promotion may be used anywhere along the marketing route. (c) There are two possible outcomes for each trial: Success (S) and Failure (F). An effective message will reach all audiences, regardless of background. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. Find the best study resources around, tagged to your specific courses. C) It tends to place promotion first among spending priorities. Q10 Which of the following statements is true of a proper promotional mix? Its retailers convince consumers to buy Fournott's products. C. Which of the following statements is true of persuasive messages? *c. 10. Course Hero is not sponsored or endorsed by any college or university. Excessive advertising can decrease brand loyalty. Persuasive texts present facts and are unbiased. D)The methods they use are less prone to scrutiny. s. Expert answered|Keely17|Points 0| Log in for more information. D) It leads to a certain annual promotion budget. Which of the following statements is true of a proper promotional mix? A. 16. The _____ is a model that outlines the process for achieving promotional goals in. (2) The measure of the quantity and quality of audit evidence lies in the auditor’s judgment. a brand after they have experienced it. A) Trust B) Marketing C) Sales D) Value E) Action. Which of the following statements is true? A) They are automatically given to readers when they comply with your request. B) They include a wide range of tools like samples, coupons, and refunds. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. C)Sales promotion is usually considered to be complementary. B)Sales promotion normally involves an indirect inducement. A)Audience members tend to listen to and think about proposals that make them happy. b. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. It is designed to stimulate a purchase or an action. All of the above statements about direct marketing are true. It is designed to stimulate a purchase or an action. Which of the following statements is true of reminder promotion? b. D. B. Informational and persuasive C. Persuasive. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. Which of the following statements is true regarding the affordable method for setting a promotion budget? Which of the following statements is true of accessory equipment? (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. A. Which of the following statements about sales promotion is true? A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? b. Which of the following statements is true of persuasive messages? C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. C. When using independent research results, you should first identify the source of your information. 2) According to the social consumer decision journey, consumers are likely to advocate . People don't read online; unless they're about to spend money—then they scrutinize each word. (d) The . Which of the following statements about the AIDA model is true? Provide ongoing contact with customers C. Prepare the way for personal selling efforts B. a. Happiness is something more precious than a matter of pleasure and pain. a. answered May 22, 2016 by SarahC . E)They are the least prevalent of all marketing tools. Which of the following statements is true about persuasive writing? B) They are the same thing as product features. asked May 23, 2016 in Business by Kelci. B. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content Given this information, which of the. Which of the following statements is true with Bentham’s utilitarianism? a. It prevails during the maturity stage of the product life cycle. Encourage repeat purchases B. Which of the following statements is true of persuasive promotion? B) It completely ignores the effects of promotion on sales. D)Positive emotions are not accompanied by negative appeals. E) They should not be relied on heavily because they can cheapen a product. Get one-on-one homework help from our expert tutors—available online 24/7. An effective message will reach all audiences, regardless of background. terms of stages of consumer involvement with a promotional message. Try our expert-verified textbook solutions with step-by-step explanations. Best answer. ISBN 13 978-0078028977 . Which of the following statements is true of the characteristics of the elements in a promotional mix? It does not use advertising. B)Audiences cannot be persuaded by positive emotions. creating a barrier to entering the industry. 7. D. An effective message will reach all audiences, regardless of background. ANSWER: B. Which of the following is NOT an example of an evidence statement? answered Sep 14 by Tretav . Sales promotion’s greatest strength is in creating strong desire and purchase intent. 0 votes. b. Pellentesque dapibus eo. Given this information, which of the following statements is true of Fournott? Which of the following statements is true in the context of persuasion and attitude change? Course Hero has all the homework and study help you need to succeed! It is designed to stimulate a purchase or an action. True False. a. June 17, 2015. A. 19. asked May 24, 2016 in Business by Saira. c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. Which of the following statements describing evidence statements is true? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. King's Crown, a beverage company, has launched a new energy drink. Which of the following statements is true of persuasive messages? It prevails during the maturity stage of the product life cycle. C) They include the use of display allowances. 4. It is designed to stimulate a purchase or an action to purchase. 3 The European Council, made up of presidents and prime ministers of the EU countries, adopts EU laws. People tune out repetitious messages, so they quickly lose effectiveness. a) Data b) Competitor c) Noise d) Government policy. C)They are not subject to governmental regulation. -is the true statement. D) They are short-lived as compared to added-on benefits. Select one: a. Doodle uses social media as…. True. Which of the following statements is true of advertising and promotion? b. encouraging new entry into the industry. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. It is used to keep the product and brand name in the public’s mind. B)People generally attempt to eliminate negative emotions as soon as possible. B. C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. (Pick only one.) b. asked Jul 26, 2019 in Business by Susys A. Persuasive advertising can be important in encouraging new entry into the industry. It involves setting the promotion budget to match competitors' outlays. Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. People tune out repetitious messages, so they quickly lose effectiveness. a. inia pulvinar tortor nec facilisis. An effective message will reach all audiences, regardless of background. Most marketers ignore how our brains work and fight Page Ref: 505. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. An effective message will reach all audiences, regardless of background. encouraging new entry into the industry. D. Persuasive and reminder. B)They are less common in a free-market economy. A. Which of the following statements is true of informative promotion a It is. Persuasive advertising. This results in electronic word-of-. The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. Which of the following statements is true about persuasive writing? a. It sponsors a, marathon in the city as part of its promotional strategy. Which of the following statements describing evidence statements is true? Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. A) Their primary objective is to persuade resellers to carry a brand. Design, SEO, and advertising can only get you so far. Only speeches can be persuasive. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of negative emotions? 35. It is designed to stimulate a purchase or an action. It regularly posts its interior. D) They are primarily used to generate business leads and reward customers. following statements is true of Fournott? Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . E)Sales promotion adds intangible immediate value to the brand. Which of the following statements is true of persuasive promotion ? Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. Which of the following statements is true of persuasive promotion? b. b. growth stage . Which of the following statements is true of the characteristics of the elements in a promotional mix? A. B. This preview shows page 1 - 2 out of 4 pages. Messages that offer a remedy for a person's fears tend to be effective. Persuasive advertising can be excessive. B. C)Invoking negative emotions during communication negatively impacts a speaker's argument. 19. d. It seeks to form relationships with customers and potential customers through technological ties. Best answer . According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. Which of the following statements is true of persuasive promotion? It is used to keep the product and brand name in the public’s mind. QUESTION 7. Which of the following statements about sales promotions is true? B. Which of the following statements is true of persuasive promotion? Which of the following statements is true of reminder promotion? If you want to accelerate sales online, you need persuasive copy. B. 4. marketing; 0 Answers.